This course builds off the Beer First Certified Sales Specialist curriculum, drilling further into applying and practicing selling techniques and Beer First Retail and On Premise Profit Calculators knowledge. The course introduces customizing Off and On Premise Beer First Sell Sheets by region, sub-channel, selling purpose and BevAl category. You'll also learn how to sell in a Beer Happy Hour feature and beer displays by using the On Premise and Retail Profit Calculator tools to show your on and off premise customers how much profitability beer can add! Once again, NBWA, Tamarron Consulting and Fox Sales Coaching have partnered to deliver this dynamic course and certification!